Alex Sepkus is out!
Or, as he might say, Alex Sepkus is also not so out. In a world full of
designers scrambling to turn fine jewellery into an offshoot of the
fashion industry -- and therefore, by nature, attuned to the fad (it‘s
called the rag trade for a reason) -- Alex remains so focused he never
feels the need to chase anything. Why should he? His picture is big,
like a magnificent mosaic; the components comprise detailing so small he
and his workforce require microscopes to execute it, which is only the
first contradiction from this designer.
Alex Sepkus makes no
sense. Somewhere between P.G. Wodehouse (of whom he is a big fan) and a
worn flagstone from a medieval church floor, Alex found timeless beauty.
So, perhaps he makes perfect sense.
Alex would enjoy the question.
Sepkus is a fanatic; the intelligences he applies to his work is far
beyond the national standard requirements of a jeweler set by the
committee of national standard requirements. Which leads to the second
contradiction about Alex: This obsessive approach would normally suggest
an absence of humour. Instead, we see in Alex‘s work an irresistible
playfulness, even a quirkiness, unrivalled in the world of the
Alex Sepkus is an intellectual eccentric, which would
explain his exceptionally large hat size and his slant towards a
somewhat dandy cut of suit.
So, Alex is out - which is precisely why Alex Sepkus is in.
Penned by a gentleman.